Snowboard Maker Changes Name To Ride Inc.
Seattle Times Staff: Seattle Times News Services
PRESTON - Ride Snowboard Co. said that its board voted to change the company name to Ride Inc.
The name change reflects the company's decision to split its operation into two units, Ride Snowboard Co. and C.A.S. Sports International Inc., Chairman Roger Madison said.
Ride Snowboard will continue to manufacture and market snowboards internationally under brand names that include Liquid, Cappel and N.
The Preston-based company also said it would distribute shares from its 2-for-1 split on July 28 to holders of record July 21. The company declared the split June 30.
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