Monday, September 29, 1997 - Page updated at 12:00 AM

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Monday Memo

Missionary Zeal Meets Microsoft Zeal

Microsoft is a mite twitchy over its slogan being adapted to a Billy Graham crusade in San Francisco last week, but it's far from crying "sue."

The corporate tag line is: "Where do you want to go today?" San Francisco was plastered with signs asking: "Where do you want to go tomorrow?" and suggesting the answer: "Billy Graham."

Said a Microsoft exec: "We are concerned when there's any unauthorized usage . . . and will ask them to cease and desist use of a registered trademark." But the exec added that suing the evangelist was not an option. Said crusade director Rick Marshall: "Biblical language will not work in this market. You have to use phrases that bring them in."

Copyright (c) 1997 Seattle Times Company, All Rights Reserved.


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