Missionary Zeal Meets Microsoft Zeal
Microsoft is a mite twitchy over its slogan being adapted to a Billy Graham crusade in San Francisco last week, but it's far from crying "sue."
The corporate tag line is: "Where do you want to go today?" San Francisco was plastered with signs asking: "Where do you want to go tomorrow?" and suggesting the answer: "Billy Graham."
Said a Microsoft exec: "We are concerned when there's any unauthorized usage . . . and will ask them to cease and desist use of a registered trademark." But the exec added that suing the evangelist was not an option. Said crusade director Rick Marshall: "Biblical language will not work in this market. You have to use phrases that bring them in."
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