Ads battle backlash Arab Americans face
Arabs are American, too.
That's the message of a public-service announcement debuting tomorrow on major networks.
In the wake of terrorist attacks, the Ad Council is launching the campaign with hopes of curbing the backlash that certain immigrant groups have faced. In the commercials, a diverse sea of faces look into the camera and say, "I am an American."
Since the Sept. 11 attacks, hundreds of Muslims, Sikhs and other groups have reported being harassed or assaulted.
The nonprofit Ad Council is responsible for other popular ads such as "Friends don't let friends drive drunk" and "Take a bite out of crime."