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Monday, December 13, 2004 - Page updated at 12:00 AM

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Interface

Independent music gets an online marketplace

What: NetMusic Entertainment, a digital media company based in Edmonds

Who: Glen Starchman, 32, chief executive.

Employees: 10

What it does: NetMusic sells digital music downloads and is developing digital jukeboxes, video-on-demand and online video-rental services. It says it has the world's largest online collection of independent music, with a licensed catalog of 1 million tracks.

Early holiday shopping: In October, NetMusic closed a deal to combine with Ultimate Jukebox, a New Jersey company that makes USB-enabled jukeboxes for bars, clubs and restaurants. Last week, it announced it has bought Los Angeles-based Audio Lunchbox, a digital music service for independent music.

Starting small: A local musician named Peter Fosso registered the domain NetMusic.com in 1995, and until 2003 the site was mainly a directory of other digital music sites. Starchman joined the company in August of 2003 and helped turn it into a digital music service, which launched in March.

But planning big: The company plans to offer digital videos, including music videos, independent films and major studio releases, toward the end of next year. It's rolling out a subscription music service next year.

Words, too: Starchman published an online literary magazine in Seattle in the 1990s called The Abraxus Reader and has worked as a technology consultant for a number of companies since then.

Traded publicly: NetMusic is traded in the over-the-counter market, which Starchman said has brought it some attention but has also discouraged investment from venture-capital firms. Right now, he said, the company has one major investor but "is aggressively pursuing higher exchanges."

Quote: "The digital music industry and the digital media industry in general is still very new and the rules are not yet written."

— Kim Peterson

Copyright © 2004 The Seattle Times Company

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