Wednesday, June 29, 2005 - Page updated at 12:00 AM

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Say it with cake

Wishing you could be part of a celebration happening miles away? Consider sending the cake.

Online cake-delivery services are a growing niche in the bakery market, says Odette D'Aniello, whose Tacoma bakery, Celebrity Cake Studio, has filled orders for Operating much like florists, these services forward your cake order to a bakery near the recipient's home or office that will deliver a freshly baked, custom-frosted cake.

"We get orders from all over the world," says Dottie Wachter, bakery network manager of Florida-based (800-422-5387), which was founded 12 years ago by Fran Greene. Clients include individuals and corporations such as HBO, Pepsi and Charles Schwab. (800-779-CAKE), a Portland-based company launched in 1997, gets most of its 5,000 cake orders a year through the Internet, says founder Lee Slack, who maintains a database of 1,800 bakeries. A 9-inch, two-layer round cake that feeds 18-20 people costs about $66.50 through, but Slack promises, "If the quality isn't what it should be, we will refund the customer's money."

Copyright © 2005 The Seattle Times Company


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